1. Introduction
EchoReading ("we", "our", or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our divination services. Please read this policy carefully to understand our practices regarding your personal data.
By accessing or using our services, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this privacy policy, please do not access the website or use our services.
2. Information We Collect
We collect information that you provide directly to us when you:
- Use our divination services: Questions, birth dates, and other information you submit for Tarot readings, I Ching consultations, or other divination services
- Create an account: Email address, username, and password (if applicable)
- Make payments: Payment information processed securely through our payment processors (we do not store full credit card numbers)
- Contact us: Name, email address, and message content when you reach out for support or inquiries
- Subscribe to communications: Email address for newsletters, updates, or promotional materials (with your consent)
We also automatically collect certain information when you visit our website:
- Device information: Browser type, device type, operating system, and screen resolution
- Log data: IP address, access times, pages viewed, and referring website addresses
- Usage data: Features used, divination types selected, and interaction patterns
- Cookies and similar technologies: Session cookies, preference cookies, and analytics cookies (see Section 6 for details)
3. How We Use Your Information
We use the information we collect for the following purposes:
- Provide our services: Process your divination requests, generate readings, and deliver results to you
- Personalize your experience: Remember your preferences, previous readings, and service history to provide customized guidance
- Process transactions: Complete payments, send receipts, and manage subscription billing
- Communicate with you: Respond to your inquiries, send service updates, and provide customer support
- Improve our services: Analyze usage patterns, identify technical issues, and develop new features
- Security and fraud prevention: Detect and prevent unauthorized access, fraudulent activities, and policy violations
- Legal compliance: Comply with applicable laws, regulations, and legal requests
- Marketing (with consent): Send promotional emails about new services, special offers, and divination insights (you can opt out at any time)
4. Data Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:
- Service providers: Third-party vendors who perform services on our behalf (payment processing, email delivery, hosting, analytics) under strict confidentiality agreements
- Legal requirements: When required by law, court order, or governmental regulation, or to protect the rights, property, or safety of EchoReading, our users, or the public
- Business transfers: In connection with a merger, acquisition, or sale of assets (you will be notified of any change in ownership)
- With your consent: When you explicitly authorize us to share your information for a specific purpose
5. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit using SSL/TLS technology
- Secure storage of personal data with access controls
- Regular security assessments and vulnerability testing
- Limited employee access to personal information on a need-to-know basis
- Secure payment processing through PCI-compliant payment processors
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small text files stored on your device that help us remember your preferences and understand how you use our services.
Types of cookies we use:
- Essential cookies: Required for basic website functionality (session management, security)
- Preference cookies: Remember your settings and choices (language, theme, divination preferences)
- Analytics cookies: Help us understand how visitors interact with our website (traffic patterns, popular features)
You can control cookies through your browser settings. However, disabling certain cookies may limit your ability to use some features of our website.
7. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal retention requirements)
- Restriction: Request restriction of processing in certain circumstances
- Data portability: Request transfer of your data to another service provider
- Objection: Object to processing based on legitimate interests or for direct marketing
- Withdraw consent: Withdraw consent at any time when processing is based on consent
To exercise these rights, please contact us using the information provided in Section 9. We will respond to your request within 30 days.
8. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:
- Account information: Retained for the duration of your account plus 2 years after deletion
- Divination history: Retained for 3 years to provide personalized service and insights
- Payment records: Retained for 7 years for tax and legal compliance
- Communication records: Retained for 2 years for customer support and dispute resolution
- Log data: Retained for 1 year for security and analytics purposes
After the retention period expires, we securely delete or anonymize your information.
9. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Email: privacy@echoreading.xyz
- Website: https://echoreading.xyz
- Response time: We will respond to your inquiry within 30 days
10. Children's Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will take steps to delete the information.
11. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. We ensure that appropriate safeguards are in place to protect your information when transferred internationally, including standard contractual clauses approved by relevant authorities.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on this page with a new "Last Updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.
13. Additional Information for California Residents
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information is collected, used, disclosed, or sold
- Right to delete personal information collected from you
- Right to opt-out of the sale of personal information (we do not sell personal information)
- Right to non-discrimination for exercising your privacy rights
To exercise these rights, please contact us at privacy@echoreading.xyz.
Last Updated: June 30, 2026